Sign Ad Requirements

Everything you need to prepare a great-looking ad for the Broadwater Center digital sign on Broadwater Ave.

Content area
224 px wide 120 px tall
Aspect ratio 28:15

Required proportion

Your file does NOT have to be exactly 224 × 120, but it MUST match this proportion.

Accepted file types

  • Static: PNG or JPG
  • Video: MP4 (H.264 preferred)
  • Color: RGB
  • Audio: Not required. Sign content should work silently.

Recommended timing

  • Static image: 7–10 seconds
  • Video spot: up to 10 seconds

Sign cycles through advertisers in rotation. Shorter, punchier spots tend to outperform longer ones.

Best practices

  • ✓ Use large, bold text.
  • ✓ Keep copy short and simple.
  • ✓ Use high contrast.
  • ✓ One clear message per ad.
  • ✓ Leave a little margin around the edges.

Avoid

  • ✗ Tiny text.
  • ✗ Crowded layouts.
  • ✗ Thin or hard-to-read fonts.
  • ✗ Flashing or strobe-like effects.
  • ✗ Important content too close to the edge.
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Need help producing the file?

We can build a basic animation or static graphic for you for a small fee. Pricing depends on the content and how much work it takes. Send us what you have in mind (a logo, a tagline, a rough sketch) and we'll quote it.

Questions or ready to submit?

Send your file or a brief description and we'll get back to you with next steps.

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